A tool for fund managers who need to understand consumers.
For the better part of two decades some of the
largest media and technology companies have
brought us their biggest problems. We have
established ourselves as people who know what
consumers are going to do. Not because we’re
geniuses, but because we do the research.
We talk to consumers in a very rigorous,
structured, scientific way that allows us to predict
what’s actually going to happen in consumer
markets. We have a very particular perspective
you can’t get from reading analysts’ reports or
grilling industry experts.